NYC Billboard Ads

Kalshi’s video ad, released on New York City mayoral election day, used animated city billboards to display live prediction market odds. Showing Zohran Mamdani leading with 78% compared to Andrew Cuomo’s 13%. The campaign promoted Kalshi’s platform by offering $30 in free bets, tying real-time political momentum directly to user participation.

Mamdani, a Democratic state assemblyman known for his progressive stances on housing and taxation, went on to win the election with 50.78% of the vote, becoming New York City’s 111th mayor. The ad positioned Kalshi at the intersection of politics, culture, and data-driven forecasting, reinforcing the platform’s relevance during a major civic moment.

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Edited by: Aleksandra Necka

Replies within the thread revealed a more complex conversation, with users, and even Kalshi staff! Raising concerns about Mamdani’s anti-corporate views and the potential for increased regulation of prediction markets. This contrast between promotional excitement and regulatory uncertainty added depth to the campaign, highlighting both the opportunity and risk of operating in real-world political forecasting. The video in this X post has received 114,844 views.

Memorable moments from shoot day