Marathon Ron

Kalshi’s post highlights an inspirational story centered around 80-year-old Ron Friedman, who completed his fourth consecutive New York City Marathon after starting at age 76. The video delivers the message “Bet on yourself,” using Friedman’s journey to motivate viewers through themes of self-belief, perseverance, and finishing strong—regardless of winning.

A former CEO who once considered marathons “crazy,” Friedman’s transformation resonates as crowds of over two million spectators cheer him on with chants of “Go Ron!” His story reinforces the idea that conviction and consistency matter just as much as outcomes.

By drawing a parallel between endurance running and calculated risk-taking, the post seamlessly connects Friedman’s mindset to Kalshi’s platform—encouraging users to back their beliefs with data-driven wagers on real-world events like sports.

Edited by: Aleksandra Necka

Real-time interactions in the replies, such as fellow runners spotting Friedman throughout the race. Helped drive engagement past 500,000 views on X. These moments amplified authenticity and showcased Kalshi’s ability to blend motivational storytelling with sports-based prediction opportunities.

Memorable moments from the race